Assess

Although our interventions are based on the best available evidence, trialling is key because behaviours are strongly context-dependent. During the Assess phase, we first identify outcome metrics and determine our evaluation method.

At this point, we would also develop a theory of change, which explains how the intervention(s) are expected to influence the target behaviour(s). This theory of change is often informed by the framework selected to support and draw on prior research.

Impact evaluation – potential learnings