‘Prototyping’ and ‘presenting’

Taster Session – Thursday 9 January 2025 Taster Session resources ‘Prototyping’ and ‘presenting’

At its simplest, we’d argue that prototyping is the intentional testing of ideas.

Team presentation

It is time to pull thoughts together and create an idea which you are going to pitch to your neighbouring table.

You will have 90 seconds
At least 2 girls must speak during the ‘pitch’.
Feedback will come straight away

Content advice

Problem and people

Who are you designing your campaign for? (Be very specific)
What is the behavioural change that you are aiming to create?
What are you trying to get people to work away from and/or towards?
What do the experts say?

The campaign

what will happen, to who & when?
What nudges will you use to engage the audience
How will you communicate with the specific audience
How will you fund and finance the campaign
This is unique because…

Outcomes

Who benefits and how?
What are the co-benefits? (secondary benefits)
How is this sustainable?
The next phase after this would be…

Communication hints

Your audience do not know your thoughts

Sequence your information so that it builds to why your solution idea makes the most sense.

Simplicity

Take the complexity which you understand and reduce to a simple form.

Identify issues

If you spot weaknesses, offer ways that you have already thought about to solve these.

Support

Move away from ‘we think’ to connecting the information together which becomes evidence.

Excitement

Build from the problem to a solution which you are excited about