Building understanding

Taster Session – Thursday 9 January 2025 Taster Session resources Building understanding

Objective

The team should divide to develop some understanding across the bottom of the pyramid. You will have just a few minutes to broaden knowledge and thoughts before coming back together to share your learnings.

Customer discovery

Interview techniques

Interview do’s

  • Ask open ended questions that get people to share details and feelings, uncovering behaviour and motivation
  • Focus on past and present behaviours
    Ask for stories; dig deeper with ‘why’ questions

  • What are they are currently doing to solve the problem?

Interview don’ts

  • Avoid “do you like,” “yes/no,” and the “woulds”
  • Don’t ask about predicted future behaviour
  • Don’t pitch

Customer Discovery Bot Text – resident

We are consulting for Ealing council around the problem statement: ‘Design a researched and informed campaign for Ealing council to encourage residents of the borough to travel more sustainably.’ Our specific area of interest is ________ and our target audience is ________. Please act as different persona’s within this audience as we ask questions.

Try the customer discovery bot

Customer Discovery Bot Text – Expert

We are consulting for Ealing council around the problem statement: ‘Design a researched and informed campaign for Ealing council to encourage residents of the borough to travel more sustainably.’ Our specific area of interest is ________ and our target audience is ________. Please act as an expert in this area as we ask you questions

Example of discussion if you are little bit stuck
Add an overline

Research assistant

The research jigsaw got you started but you may want more specific and relevant research to support your thoughts or diverge your thinking. Use this custom made GPT to help.

Explain your area of interest and problem you are trying to solve and area of solution interest and go for it!

Try the research assistant bot

Nudge Theory

EAST

Look through these lenses to see if your idea and solution might work for other people.

Little Green Nudges

It might not give you the answers but it has Some practical ideas to stimulate thinking.

Drivers of influence

Some thought provoking ideas to support your brilliant ideas

Nudges can often lead to co-benefits. Can you build in a co-benefit to your solution…?

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